Partridges in a Pear Tree
Illustration · Puzzle Design
Context
American Greetings is the world's second largest greeting card producer. Jacquie Lawson, a subsidiary, creates animated greeting cards for birthdays and special occasions, featuring English landscapes, playful animals, and much more.
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I had the honor to work on their 2024 Advent Calendar.
Objective
Design a puzzle for users to play while in the home base.
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Since this year's calendar was based in Paris, they wanted an art nouveau style puzzle.
Design
What is something that reminds people of Christmas while also being subtle?
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I had the idea to do partridges in a pear tree. They are a recognizable and iconic part of the holiday season, but are more subtle than a fully Christmas-themed design.
We were stuck between the two different backgrounds for the final design, but ultimately opted for the
lighter puzzle.
In Context
The design ended up being used as a puzzle as well as a wallpaper for the home base.
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There are many customizable features in the home base. When you click on the wall it cycles through different wallpapers, the partridges being one of them.
Takeaways
Go above and beyond for projects.
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You should always try to push yourself with every project. Learn something new. You might even
impress yourself.
