Project Type
Illustration
Software
Procreate · Adobe Photoshop
American Greetings is the world's second largest greeting card producer. Jacquie Lawson, a subsidiary, creates animated greeting cards for birthdays and special occasions, featuring English landscapes, playful animals, and much more.
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I had the honor of working on their 2024 Advent Calendar.
Objective
Design the card back and face cards for a solitaire game to be played in the home base.
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Since this year's calendar was based in Paris, they wanted the cards to be in an art nouveau style.
Sketches
For the card back, they wanted a nutcracker as the central element, surrounded by typical
Christmas decorations.
Solitaire
Cards
Face Cards
For the face cards, I used the same poinsettia elements to create a cohesive look.
In Context
Users were allowed to go to the home base at any time and pick from a multitude of games, solitaire being one of them.
Takeaways
Emulating a style you are not used to is intimidating.
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Successfully completing a project while doing something new feels so rewarding.
